Our Services

We have five broad areas of expertise where we extend our knowledge and guidance to our clients - Managed Services, Technology and Data solutions, Retail Branding, Shopper Insights, and Experiential Marketing.

Managed Services

With the escalating issues in operational complexity, many organizations tend to divert their attention away from their business goal and instead put all their efforts and resources in ensuring that their operations are being effectively carried out. Our Managed Services allow our clients to focus on larger aspects of business, while we run their operations smoothly and within top standard compliances.

Our end to end solutions primarily aim at handling Sales Channel Management and HR services

Sales Channel Management

This includes services right from the client’s product placement to ensure they are in the shopping bags of the shoppers. Broadly, these services can be defined as:

  • Managing distribution channels
  • Providing efficient sell-in/sell-out services
  • Conducting visual merchandising and audits
  • Creating and implementing loyalty programs

HR Services

Maintaining an energetic and motivated workforce is easily one of the essential tasks for any business. To tackle this situation, within the spectrum of HR services, we manage the complete employee life cycle. Our HR services include critical functions like asset management, travel management, training, temporary staffing, and smooth transitions. To broadly classify, the verticals in HR are:

Technology and Data Solutions

Our In-house IT team implements one of the best Technology led Retail Management System to provide our partners with full control and enables them to monitor business operations round-the-clock.

Sales Channel Management Module

We manage your workforce with the aid of a desktop and mobile-based solution, wherein we capture all the authentic data from the point of buying solutions. This includes location-based attendance and tracking, PJP, visibility sales, and target achievement, among others.

Retail Visibility Management Module

We help the visual merchandiser in planning and capturing the details of the workforce, through a mobile-based solution. This includes location-based tracking, POS and visibility metrics, PJP, among others.

Retail Audits & Mystery Shopping Interfaces

We manage Audit and Mystery Shopping operations which requires real-time data collection, analysis, and findings. Key operations include real-time notifications/tracking, customised questionnaires, GPS verification, etc.

Learning & Development Module

Through a desktop and mobile-based solution, we disseminate learning on the go. This is done by integrating both the trainer and the trainee on a single digital platform. This includes a knowledge centre, support centre, TNI, pre- & post assessment tests, among others.

Travel & Expense Management Module

A Desktop-based platform to monitor the otherwise mundane and tedious documentation process with timely approval. Critical processes managed include travel planning, visit record (in conjunction with other tools), online claim submission, claim status, etc.

Empowering Brands to have better control on Retail Branding

  • POSM & Planograming
  • Requisition Management
  • Production/Fabrication
  • Shipping and Deployment

Retail Branding

Retail efficiency is our utmost concern. It is the destination for all brands. This is where products are presented and sold to the shoppers for their consumption, thereby it is important for a brand to stand out amongst all their competitors. Hence, a intricate process must be developed to ensure that we connect shoppers with brands.

Our team of retail experts have demonstrated quality solutions across various industries and have aided some of the best brands. Our PAN India scope enables us to support our clients across the country easily by providing a centralised service. This process eliminates the confusion of working with numerous vendors. Our customised offerings include:

Retail consultancy

  • Retail format suggestion
  • Setting up of a retail theme

Retail design conceptualization/Design

  • Store design
  • Store guidelines

Retail element conceptualization/Design

  • Creating and designing elements as per shopper journey

Production Execution/Deployment/Installation Retail audit

  • Stock
  • Visibility

Retail maintenance

Shopper Insights

Shopper insights are derived by understanding how one's target consumers behave as shoppers at the last milestone across channels and formats. To acknowledge this, we map the shopper’s journey and use relevant Shopper Marketing tools at the path to purchase, which benefits all stakeholders, namely brands, consumers, trade partners and shoppers. Analytics and insights are growing in prominence currently and we understand its importance in the retail space.

A shopper, therefore, is influenced both in a conscious and unconscious state of mind driven by his five alert senses which is beyond visibility and human interaction.

Experiential Marketing

For every brand, it is critical to interact effectively with the target audience and shoppers to boost visibility and exposure. For this service, we identify target audiences, consumers and shoppers, in a way that not only motivates them but also engages them with the brand to influence and leave a positive impression beyond just a transactional relationship.

Following are the mediums through which we try to diminish the deficit of reaching out to the right target audience.

Get in touch

HEADQUARTERS

2nd Floor, B-1/ G-3,
Mohan Co-operative Industrial Estate, Mathura Road,
New Delhi – 110044
Phone: +91 11 61425555

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