India's Leading Retail Workforce Management Company

Our Offerings

people

People-first solutions that power retail performance.

At the heart of every thriving retail ecosystem is a capable, motivated and accountable workforce. We provide brands with the ability to scale across 20+ cities in india, including Delhi, Mumbai and Bangalore. Our 200 K+ field associates are trained in regional languages and compliance standards.

Branding That Converts. Design That Sells.

Retail visibility is not just about being seen—it’s about being remembered and chosen. We help brands create immersive, high-impact physical environments that drive footfalls, connect with shoppers, and influence purchase decisions. 

Branding That Converts. Design That Sells.

Retail visibility is not just about being seen—it’s about being remembered and chosen. We help brands create immersive, high-impact physical environments that drive footfalls, connect with shoppers, and influence purchase decisions. 

Where retail operations meet smart automation.

We develop state of the art tools that offer real-time visibility, traceability, and optimization for every stakeholder in the retail value chain—from the sales floor to the boardroom.
Field Associates
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partners & gig workers
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sales completed
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shoppers conversations
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Field Stories That Changed the Game

Explore how brands across FMCG, electronics, durables, and lifestyle retail unlocked performance at the last mile—with Multiplier.

For Retail Ops Leads: scale teams to 500+ stores with 95% compliance
For CMOs: Drive 20% higher footfall with immersive retail environments
For Entrepreneurs: Optimize last-mile performance with real time data tools

ABOUT MULTIPLIER

Our Story

Founded in 2005 as a Trade Marketing wing of the Mudra Group, Multiplier has evolved into a standalone powerhouse—delivering technology-enabled field marketing solutions across India. We bring deep expertise in Workforce Management, Retail Visibility, and Tech & Data Solutions. 

Visual representation of Retail That’s Thought Through

From the moment a customer sees your signage to the second they swipe their card—every moment matters. 
We connect branding, manpower, and tech in a seamless chain that drives action, loyalty, and conversions.

What We Solve

Inconsistent branding and delayed store rollouts. 

Inconsistent branding and delayed store rollouts. 

Untracked assets and scattered workforce reporting. 

Untracked assets and scattered workforce reporting. 

Painful hiring processes, gig instability, and lack of career progression. 

Painful hiring processes, gig instability, and lack of career progression. 

Vendor management gaps. 

Vendor management gaps. 

What’s New at Multiplier

Innovation That Moves Retail Forward

Retail moves fast. So do we. Here’s what’s fresh at Multiplier 

The Last Mile Lens

The retail world is evolving—fast. Our blog breaks down the trends, technologies, and tactics that are reshaping the game. 
Whether you’re a CMO, ops lead, or retail entrepreneur, you’ll find something here that sharpens your strategy and sparks new ideas.

Multiplying Impact Beyond Business

At Multiplier, we believe success is meaningful only when shared. Our CSR initiatives go beyond business goals to uplift communities, empower youth, and create sustainable change. Through long-term partnerships and grassroots programs, we are committed to building a future where growth and compassion go hand in hand. 

NOTE : Each initiative as a card

Skill Development & Youth Empowerment

We designed the Retail Training Program in collaboration with Udhyam and Udayan Care to empower underprivileged youth with employable skills. Over 200 individuals have already graduated from this initiative, gaining both confidence and jobs in the retail sector. Our unique Live Retail Bazaar allowed trainees to transform learning into real-world retail experience—managing stores, interacting with customers, and driving sales.

Education & Inclusion

Through our partnership with Udayan Care, we provide financial aid, learning materials, and career opportunities to underprivileged children. We’ve proudly employed graduates from Care Homes, reaffirming our belief in addressing the root causes of inequality through education and sustainable employment.

Celebrating Communities

From “Khushi Ka Ek Din” in Kumaon, Uttarakhand—bringing joy and recognition to rural women—to supporting Himjoli, a social venture creating sustainable livelihoods for mountain farmers and artisans, our initiatives uplift rural communities through dignity, trade, and tradition.

Sustainability & Giving Back

Our long-standing collaboration with Goonj reflects our belief that what we don’t use can become what others need. Through the Joy of Giving Drive and Dariyadil ki Dukaan, Multiplier employees donate essentials, turning kindness into impact and creating a cycle of sharing within and beyond our workplace.

Flood Relief Drive

In collaboration with Goonj, Multiplier supported flood-affected communities in Punjab by providing Disaster Relief Kits with dry rations, clothing, and essential supplies. This initiative ensured food security, hygiene, and well-being for hundreds of families during crisis recovery.

Building an Inclusive Retail Workforce

At Multiplier, impact is about creating real opportunities. Through our inclusive hiring initiative, we’ve enabled individuals to step into meaningful roles and build independent careers.
Backed by our expertise in flexi staffing solutions retail, retail manpower outsourcing, and brand promoter outsourcing India, we continue to build a workforce that is agile, inclusive, and future-ready.

Giving Back with Heart

Driven by the spirit of giving back, Multiplier organized a CSR engagement at Matri Sudha NGO where children participated in games, activities, and introduction sessions filled with learning and laughter. The day stood as a reminder that meaningful change begins with human connection.

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FAQs Multiplier

What is Multiplier Brand Solutions?

Multiplier is India's leading field marketing services and retail execution company, founded in 2005. We provide you with end-to-end solutions in Workforce Management, Retail Visibility, and Technology & Data Solutions across visual merchandising, retail visibility tools/software, workforce automation, and sales management, all focused on last-mile efficiency.. With our presence in 600+ cities and a team of 25,000+ frontline associates, we help you optimize your brand's retail performance and last-mile execution.

What industries does Multiplier serve?

We serve across multiple industries including FMCG, Electronics, Consumer Durables, Lifestyle & Fashion, Pharmaceuticals, Telecom, and Retail chains. Our solutions are designed to adapt to your sector's unique requirements.

Who can benefit from Multiplier’s services?

Brands, retailers, and businesses across sectors like FMCG, consumer electronics, durables, lifestyle, telecom, and more can benefit from our solutions to improve in-store performance and field operations.

Where are you located?

Our corporate/Head office is in New Delhi, with regional offices in Ahmedabad, Bangalore, Kolkata, and Mumbai. Satellite Offices at Lucknow, Chandigarh, Jaipur, Pune, Indore, BBSR, Patna, Guwahati, Hyderabad, Chennai and Kerala. However, we have operations across 600+ cities in India, ensuring we can serve your brand nationwide.

What is your company's core philosophy?

Our philosophy—**Find Me, Know Me, Love Me**—guides every shopper interaction, campaign, and last-mile execution we deliver for you. We focus on making your brand visible, educable, and loveable at every touchpoint.

What does Workforce Management mean?

Workforce Management at Multiplier refers to scaling, managing, and optimising your retail workforce in India using HR software, human resource management systems, and structured field execution, ensuring the right people are deployed, engaged and productive in retail environments.

What workforce management services do you offer?

We offer you three main workforce solutions:
**Managed Services**: End-to-end workforce deployment for your sales, merchandising, promotions, and demos.
● Sales Channel Management
● Asset Management
● Loyalty Programs
● Training & Development
● Travel & Expense Management
● Reward & Recognition
● Contractual Staffing
**Multiplier Express**: Quick deployment solutions for your short-term campaigns and events. ● Visual Merchandising
● POSM Deployment
● Field Audits
● Gig Workforce Management
● Delivery & Logistics
● Merchant Acquisition
● Experiential Marketing
● Retail Activation
**Pratham Human Solutions**: Specialized staffing for your skilled and semi-skilled roles.
● Temporary Staffing
● Permanent Hiring
● Essential HR Services
● Basic Compliance Management
● Employee Self Service Module

What is your geographical coverage for workforce deployment?

We have workforce deployment capabilities across 600+ cities in India for you, covering metros, tier-1, tier-2, and tier-3 cities. Our extensive network ensures consistent execution for you even in remote locations.

How do you ensure quality and compliance of field staff?

We use our proprietary **People Connect** platform to give you real-time attendance tracking, performance monitoring, and compliance management. Regular audits, mystery shopping, and supervisor visits ensure we maintain quality standards for you.

What types of roles can you fill?

We can deploy for you:
- Sales Promoters & Brand Ambassadors
- Product Demonstrators
- Merchandisers
- In-store Executives
- Event Staff
- Warehouse Personnel
- Retail Store Managers
- Skilled and semi-skilled workers

What is Retail Visibility and why is it important?

Retail Visibility ensures your brand is prominently positioned and consistently presented at the point-of-purchase to influence buying decisions and enhance shopper engagement.

What retail visibility services do you provide?

Our Retail Visibility Solutions for you include:
- Retail Branding & Signage
- POP & POS Displays
- Retail Store Layout Design
- In-Shop Branding & Fixtures
- Retail Maintenance Services
- Shop-in-Shop (SIS) Setup
- Exclusive Brand Outlet (EBO) Execution
- Experience Zones & Demo Areas

Can you design and execute EBO (Exclusive Brand Outlets)?

Yes, we provide you with complete EBO execution services—from store design and layout planning to fixture installation, branding, and staff training. We ensure your brand's retail presence is optimized for maximum customer engagement and sales.

What is your approach to retail store design?

We follow a customer-centric design approach for you, focused on:
- Optimizing your customer flow and journey
- Creating immersive brand experiences for you
- Maximizing your space utilization
- Incorporating digital touchpoints for your customers
- Ensuring compliance with your retail guidelines

How do you ensure quality in retail execution?

We use our **RetailTrack** platform to give you real-time monitoring of all your retail installations. Photo documentation, geo-tagging, and supervisor audits ensure we maintain quality compliance at every one of your stores.

Can you handle pan-India retail rollouts?

Yes, our nationwide network and project management capabilities enable us to deliver seamless pan-India retail rollouts for you with standardized execution quality across all your locations.

What Technology & Data Solutions do you provide?

We offer sales software, retail visibility tools/software, and merchandising and audit software that help you track execution, compliance, and performance in real time. Our tech suite includes tools like Field Insight, People Connect, and RetailTrack that offer real-time visibility, traceability, analytics and optimisation for field and retail operations.

What is Field Insight?

Field Insight is our comprehensive field force management solution that provides you with:
- Real-time GPS tracking and geo-fencing for your team
- Task management and route optimization
- Attendance and performance tracking
- Automated reporting and analytics
- Beat planning and territory management

How does People Connect work?

People Connect is our workforce management platform that handles for you:
- Digital onboarding and documentation
- Attendance management with geo-tagging
- Leave and shift management
- Payroll integration
- Performance tracking and appraisals
- Compliance monitoring

What is RetailTrack used for?

RetailTrack is our retail audit and visibility monitoring platform featuring:
- Store visit tracking and photo verification for you
- Planogram compliance checks
- Shelf share analysis for your brand
- Competitor monitoring
- Stock availability tracking
- Promotional compliance verification

Which are Multiplier’s Key Clients?

● Panasonic
● Castrol
● BlueDart
● Blackberrys
● Crompton
● Dyson
● Philips
● Techno
● Voltas
● Polycab
● Kurlon
● Whirlpool

Can these platforms integrate with our existing systems?

Yes, our platforms are built with API integrations allowing seamless connectivity with your existing ERP, CRM, or HRMS systems. We work with your IT team to ensure smooth integration.

How can I apply for a job at Multiplier?

You can visit our [Careers] page to view current openings and apply online. You can also email your resume to our HR team with your area of interest at recruiter.hr@multiplier.co.in

What is the company culture like?

Our culture is built on six core values: Integrity, Trust, Transparency, Respect, Excellence, and Entrepreneurship. We foster a collaborative, growth-oriented environment where you are empowered to succeed.

How do you drive Multiplier’s culture at the last mile?

You experience Multiplier’s culture not just at the corporate level, but at every touchpoint on the ground. From hiring and onboarding to training, engagement, and performance management, culture is embedded into how your field teams operate every day.
You get field associates who are aligned with your brand values, customer-first mindset, and execution standards. Through structured communication, continuous training, recognition programs, and on-ground leadership support, you ensure that your culture flows seamlessly to the last mile—where it matters most.

What are the latest awards won by Multiplier?

Great Place to Work® Certified (January 2025):
We earned this certification on our very first attempt, showing that Multiplier is a company built on trust, teamwork, and high performance.
● Silver Award at e4m Maverick Awards 2025:
We won a Silver medal for the Best Marketing Campaign for a Consumer Durable Brand, held on October 15, 2025.
● ET Now Progressive Place to Work 2024
We’re proud to be recognized as an ET Now Progressive Place to Work 2024. This award highlights our commitment to building a workplace rooted in trust, innovation, and strong values, where employees feel empowered, valued, and inspired to achieve excellence.

What certifications does Multiplier hold?

1. ISO 9001:2015 – Quality Management System
2. ISO/IEC 27001:2022 – Information Security Management Systems
3. Great Place to Work certification – Jan 2025 to Jan 2026

If you didn't find the answer you were looking for, please don't hesitate to contact us:

- Fill out our [Contact Form]
- Call our corporate office: +91 11 61425555
Our team is ready to assist you with any queries about our services, technology, partnerships, or career opportunities tailored to your needs.

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