An Economics graduate from the Loyola Collage, Chennai, Madhukar studied Management at XLRI Jamshedpur, which has also conferred on him a Distinguished Alumnus award. He has more than four decades of experience in Advertising and Marketing Services and has spent over 25 years in erstwhile Mudra now the DDB Mudra Group, in two separate stints. Under his leadership, Mudra transformed itself from an Advertising Agency into one of India’s leading Integrated Marketing Communications Groups. Madhukar also played a key role in the Omnicom acquisition of the Mudra Group and the integration with the Global DDB Network. Subsequently, he facilitated the entry of Interbrand, the leading Global Brand Consultancy into India, and functioned as its Chairman. In between his two stints at DDB Mudra Group, Madhukar led Bates India as its CEO and was instrumental in the acquisition of Clarion. He also introduced Zenith Media into India. Following his retirement, he has been appointed the Chairman Emeritus of the DDB Mudra Group & Mentor to Interbrand India. He has also turned an entrepreneur and is now the Chairman of Multiplier Brand Solutions, an Insights & Solutions company, connecting Brands with Shoppers. Madhukar has served as the President of the AAAI (Advertising Agencies Association of India) and the Chairman of ASCI (The Advertising Standards Council of India). He was also the Chairman of AdAsia 2011, India’s largest Marketing Congress, which was held in New Delhi. As the Chairman of the Mudra Foundation and the Chairperson of the Governing Council of MICA, for well over a decade, Madhukar helped build MICA into India’s foremost Strategic Marketing and Communications Management Institute. Madhukar also served as the President of MICA, for the academic year 2016-17. He serves on the Board of ABC (The Audit Bureau of Circulations)as its Vice-Chairman. He is also on the Boards of Plan India and Music Broadcast Ltd. (Radio City) . Excursions in different parts of India, he and his wife, Shalini, have enjoyed numerous driving holidays across the globe; in Australia, New Zealand, US, Europe and Africa. His love for the wildlife has taken him repeatedly to Africa. He is passionate about sports, be it cricket, football or badminton to name a few alongside being a keen lover of history, films, theater and more importantly, food! Over the last decade, he has completed several half marathons. Not by running, but by walking the entire distance in under 3 hours.

“Early rising not only gives us more life in the same number of years, but adds more experiences too. If I wake up to see that its light out already then It scares me that the world has started without me” Says Sameer. The freshness of early start gives him energy not only to stay in shape but also keeps him fresh the entire day, week, month and years.

The only thing that sets him apart from the rest is the consistency in what he believes and in what he does. This consistency has helped him to establish Multiplier from scratch which was an offshoot of Kidstuff Promos and Events and then managed Multiplier’s transition into DDB Mudra Group where he headed Tracylocke till he managed to establish current Multiplier to be the best shopper insight led point of buying solution company of India and build people and It is said that who once work with him tend not to leave or come back to be a part of the freshness again.

Speed thrills Sameer and never misses an opportunity to fly low on his bike or in his SUV. His life is like a Cinderella Man - He is a complete family man finding enough time to spend some beautiful moments with his family but when in the ring he fights strong no matter what the situation is.

In Multiplier, as a CEO and the Managing Director – Sameer has set high standards as far as process and business deliverables are concerned. The next move is to create a platform in Indian Retail segment which automates the entire process that can help Connect Shoppers to Brand…