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Our Team is Busy Ensuring Last Mile Efficiency
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Integrity
Towards process & systems
Transparency
Towards employees & stake holders
Excellence
In Multiplying growth
Trust
Towards employees, customers & partners
Respect
By showing commitment
Entrepreneurship
Nurturing ownership & business acumen
At Multiplier we deliver holistic experience through our bouquet of Field Marketing Solutions
At Multiplier we deliver holistic experience through our bouquet of Field Marketing Solutions, helping Brands achieve their last mile Goals & Dreams. Multiplier is one of the leading Tech – Enabled Field Marketing Solutions company in the market since the last decade, helping clients achieve last mile efficiency. To achieve this goal, we offer distinctive solutions around Workforce Management, Retail Solutions and Tech & Data Solutions. A company where thoughts become things through our Pan India presence & execution excellence.
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Who are we?
Established in 2005, Multiplier emerged as a Trade Marketing wing under the erstwhile Mudra Group and afterwards it become a part of Omnicom Network’s DDB Mudra Group in the year 2011. Carrying the legacy inherited from DDB forward, Multiplier decided to set up a separate legal entity in 2016 known as Multiplier Brand Solutions Pvt Ltd.
Multiplier brand solutions is a specialist for Workforce Management, Retail Solutions and Tech & Data Solutions. We are your catalysts in field marketing solutions equipped with technology advancement, execution excellence and entrepreneurial mindset of people who build effective business solutions for our clients.
At Multiplier, we strictly abide by the philosophy of ‘Find Me-Know Me-Love Me’. The philosophy is intricately implemented to influence shoppers’ journey and ensure that we achieve last mile efficiency.
We commenced our journey with trade marketing and gradually set foot in the Field Marketing. Throughout the years we spiralled by adding people and ideas together along with technology led processes. Multiplier has worked with a plethora of nationally and internationally reputed brands. These brands have spearheaded and pioneered growth in their respective Industries.
Our service offerings cover a comprehensive list of sectors, including Telecom, Handhelds, Alcobev, Tobacco, FMCG, Consumer Durables, Consumer Electronics, Automobile, Lubricants, IT peripherals, BFSI, Entertainment, and Footwear among others.
We currently have a team of 25000+ professionals, comprising shopper consultants, merchandisers, auditors, trainers, gig workers, and a host of associated retail experts, across 600+ cities and towns in India. These teams are monitored and directed from our offices situated all over the country.
Multiplier is an ISO 9001-certified company. We are proud to be recognized by eminent industry bodies, few of them are: “Great place to work” at HDM Awards 2017, “Organization with innovative HR practices” at World HRD Congress Awards 2018, “Best Brand Employer (Delhi) Award” 2019 at National Human Capital Leadership Awards by Zee Business, “Best Use of Technology in HR” and “Fun @ Work” at Global HR Excellence Awards 2021.Brandon Hall Group – HCM Excellence Award in Category Best Advance in Managing a Remote Workforce.
Our team’s undying passion for quality and client satisfaction drives us towards the goal of improved productivity and efficiency across the entire value chain.
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Our Service Bouquet
Workforce Management
With workforce management our clients can focus on larger aspects of business, while we run their operations smoothly.
Retail Visibility
Retail efficiency is our utmost concern. We offer solutions at the point of buying, designed for the sole purpose of moving people to act & buy.
Technology and Data Solutions
Our In-house IT team implements one of the best Technology led Field Marketing Solutions.
Our Vision
To be the best Tech-enabled Field Marketing Solutions Company
Our Mission
Ensuring Last mile Efficiency
Our Leadership Team
Madhukar Kamath
Chairman
An Economics graduate from the Loyola Collage, Chennai, Madhukar studied Management at XLRI Jamshedpur, which has also conferred on him a Distinguished Alumnus award. He has more than four decades of experience in Advertising and Marketing Services and has spent over 25 years in erstwhile Mudra now the DDB Mudra Group, in two separate stints. Under his leadership, Mudra transformed itself from an Advertising Agency into one of India’s leading Integrated Marketing Communications Groups. Madhukar also played a key role in the Omnicom acquisition of the Mudra Group and the integration with the Global DDB Network. Subsequently, he facilitated the entry of Interbrand, the leading Global Brand Consultancy into India, and functioned as its chairman. In between his two stints at DDB Mudra Group, Madhukar led Bates India as its CEO and was instrumental in the acquisition of Clarion. He also introduced Zenith Media into India. Following his retirement, he has been appointed the Chairman Emeritus of the DDB Mudra Group & Mentor to Interbrand India. He has also turned an entrepreneur and is now the Chairman of Multiplier Brand Solutions, an Insights & Solutions company, connecting Brands with Shoppers. Madhukar has served as the President of the AAAI (Advertising Agencies Association of India) and the Chairman of ASCI (The Advertising Standards Council of India). He was also the Chairman of AdAsia 2011, India’s largest Marketing Congress, which was held in New Delhi. As the Chairman of the Mudra Foundation and the Chairperson of the Governing Council of MICA, for well over a decade, Madhukar helped build MICA into India’s foremost Strategic Marketing and Communications Management Institute. Madhukar also served as the President of MICA, for the academic year 2016-17. He serves on the Board of ABC (The Audit Bureau of Circulations) as its Vice-Chairman. He is also on the Boards of Plan India and Music Broadcast Ltd. (Radio City). Excursions in different parts of India, he and his wife, Shalini, have enjoyed numerous driving holidays across the globe, in Australia, New Zealand, US, Europe and Africa. His love for the wildlife has taken him repeatedly to Africa. He is passionate about sports, be it cricket, football or badminton to name a few alongside being a keen lover of history, films, theater and more importantly, food! Over the last decade, he has completed several half marathons. Not by running, but by walking the entire distance in under 3 hours.
Sameer Mehta
CEO & Managing Director
Early rising not only gives us more life in the same number of years, but adds more experiences too. If I wake up to see that its light out already then It scares me that the world has started without me” Says Sameer. The freshness of early start gives him energy not only to stay in shape but also keeps him fresh the entire day, week, month and years.
The only thing that sets him apart from the rest is the consistency in what he believes and in what he does. This consistency has helped him to establish Multiplier from scratch which was an offshoot of Kidstuff Promos and Events and then managed Multiplier’s transition into DDB Mudra Group where he headed Tracylocke till he managed to establish current Multiplier to be the best shopper insight led point of buying solution company of India and build people and It is said that who once work with him tend not to leave or come back to be a part of the freshness again. Speed thrills Sameer and never misses an opportunity to fly low on his bike or in his SUV. His life is like a Cinderella Man - He is a complete family man finding enough time to spend some beautiful moments with his family but when in the ring he fights strong no matter what the situation is.
In Multiplier, as a CEO and the Managing Director – Sameer has set high standards as far as process and business deliverables are concerned. The next move is to create a platform in Indian Retail segment which automates the entire process that can help ensuring last mile efficiency.
Aseem Nath Tripathi
CHRO
Aseem emerges as a seasoned leader with nearly two decades of diverse experience in steering organizations towards excellence in Leadership and Human Resource Management. His journey unfolds with notable roles at prestigious organizations including Vestige Marketing Pvt Ltd., Uttam Group, Ahluwalia Contracts (India) Ltd, DDB Mudra Group, and Espire Infolabs Pvt. Ltd where he led initiatives towards organisation development, strategic and value based changes, creating and sustaining employee centric work culture.
Aseem's leadership extends across borders, where he has overseen HR systems in several countries in Africa, South East Asia and Middle East , seamlessly integrating diverse cultures and operational landscapes.
His commitment to excellence has garnered several recognitions, some of them are:
- Mar’22: Topmost HR Leaders (India) by World HRD Congress
- Jul’21: Commitment to Creating Great Place to Work by Great Place to Work Institute
- Feb’20: Top HR Minds (India) by World HRD Congress
- Feb’19: 101 HR Super Achievers (India) by World HRD Congress
Beyond professional accomplishment, Aseem's ethos lies in empowering individuals to unlock their true potential. Grounded in a deep understanding of human psychology and organizational dynamics, he crafts transformative training initiatives focused on strengths, emotional intelligence, and ethical leadership.
Beyond the boardroom, Aseem finds solace in the rhythm of competition on the badminton court and the exploration of uncharted destinations.
He finds joy and fulfilment in weaving his thoughts into verses.
Rupinder Pal Singh
Director Managed Services
Rupinder currently heads one of the service units – Workforce Management at Multiplier and working since last 14 years. This unit provides field marketing solutions to clients like Amazon, Panasonic, Transsion, Voltas, Bose etc. He holds a PGDBM degree with 17+ years of experience in Sales, Operations, NBD & Client servicing. Ever since he started his career at an early stage of his life on grass root level, he is fortunate enough to deliver results in various sectors like Liquor, Telecom, FMCG, Banking, Insurance and Health. Personally, he is living a successful life with his wife and a son. In his spare time, he love reading books, and helping his wife on a WHO driven health project as a social responsibility towards society.
Saranga Baruah
Director Tech & Data
Saranga is responsible for driving the agenda of Tech & Data Solutions mandate at Multiplier that caters to 15,000+ strong front-line sales team working for various blue-chip clients. Understanding business challenges and providing Tech enabled Marketing solutions has been his forte. Saranga has worked in the capacity of Management Representative during QMS implementation and instrumental in setting up of Processes across various functions. Before joining Multiplier almost, a decade ago, has worked in Sales and Marketing in IT Sector. Saranga holds Management Degree in Marketing and Systems from IMS, Delhi. Saranga hails from the Northeastern state of Assam and currently lives in Noida with his wife. He enjoys travelling, playing cricket & quizzing. Off late, has picked up Running and Cycling as a hobby that has become a way of life for him.
Reema Arora
Director Finance & Accounts
Reema is a professionally qualified chartered accounted with more than 16 years of experience with extensive knowledge and expertise in the field of managing finances and accounts of the company. She joined the organization in the year 2006 and has contributed immensely to the tremendous growth of the company. During her tenure she has introduced excellent process and systems for budgets, MIS, internal control, and audit systems. With her specialized knowledge in finance relating to the industry she has been a strong support in helping the top management with various financial analyses, which is extremely useful for strategic planning and sound financial decision making for growth of the organization.
Smrity Srivastava
Deputy General Manager, Organization Development
Smrity Srivastava leads the Organization Development at Multiplier with focus on creating a culture of High performance and driving the company’s workforce strategy by developing HR competencies, managing cultural diversity & change management of all employees across Multiplier. Smrity Srivastava comes with a wealth of experience in Human Resource for more than 12+ years. She has obtained her Post Graduate Degree in Human Resource Management from institute Of Management Studies, Noida. Smrity has been associated with the same group since the very beginning of her career, where she had joined Mudra Group, Mumbai, as a fresher and gradually evolved herself in all verticals of Human Resources where she handled HR Operations, Talent Management, Talent Acquisition, Employee Engagement, Learning & Development, Change Management, Compliances, by having a track record of leading & managing human resource team nationally. Finally, now she leads the Organization Development by partnering the CEO & MD of Multiplier to make Multiplier a Great Place to Work for. While Multiplier evolves Smrity continues to focus on retaining Multiplier’s core values through OD Interventions. Her interest lies in talking to people, making new friends, and listening to Music.
Abhijit Das
Director Retail Visibility
Abhijit has 19 years of Multi Industry experience in Shopper marketing, Integrated marketing Programs & brand consulting having consulted leading MNC and Indian corporate houses in successfully executing their Retail Marketing programs across all trade channels. His life’s philosophy is “The show must go on“ and he believes in solving every problem that comes to him without delving much on what’s gone wrong. He has been part of the Multiplier family since 2011 and is Currently heading the Retail Branding vertical nationally. In spare time he is either dreaming or upcycling junk.
Career with Multiplier
Explore career opportunities and join us on the journey of ensuring last mile efficiency for brands through our people, processes, and technology
Our Reputed Client Say
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CMI
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Prashanth Kumar
Panasonic Gurukul
"Multiplier has enabled us to increase our market coverage, while reducing the cost of field sales operations at the same time."
Mr. Jia Lal Koundal
Head Trade Marketing
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