How Multiplier helped in Optimizing Display Share & Counter Share Through Retail Intelligence for a leading Consumer Durable Brand
Tech and Data Solutions
Challenge
A leading consumer durable brand in the air conditioning category faced limited visibility into competitor performance, in-store execution, and SKU-level retail presence across key channels. In a highly seasonal and competitive market, the absence of structured retail intelligence made it difficult to track competitor sell-out trends, monitor display share, and respond dynamically to changing market conditions.
The brand required a scalable and data-driven solution to strengthen retail visibility, improve sales management, and gain actionable insights into:
- Competitor SKU assortment and shelf presence
- In-store branding and display dominance
- Pricing trends and promotional activity
- Inventory movement and sell-out performance
- Promoter activity and retail execution quality
Without real-time intelligence, optimizing product visibility, dealer engagement, and market responsiveness remained a challenge.
Solution
Multiplier designed and implemented a structured retail intelligence and workforce automation framework to help the brand improve competitive visibility and retail execution effectiveness.
The solution focused on creating a centralized ecosystem for actionable market intelligence through:
- Competitive Intelligence Tracking Capturing competitor sell-out trends, pricing movements, SKU visibility, and inventory presence across retail outlets.
- SKU-Level Retail Visibility Audits Monitoring product assortment, display quality, and shelf placement to benchmark brand presence against competitors.
- Display Share & Counter Share Analysis Evaluating branding dominance and identifying opportunities to improve in-store visibility and dealer influence.
- Real-Time Sales & Execution Insights Enabling field and sales teams with data-backed insights for faster decision-making and agile market response.
- Workforce Automation & Reporting Streamlining retail audits, data collection, and reporting mechanisms to improve execution efficiency and visibility across regions.
This integrated approach allowed the brand to transition from fragmented market tracking to a more structured and intelligence-led retail execution model.
Results
The implementation delivered stronger visibility and improved execution capabilities across retail channels:
- Enhanced tracking of competitor sell-out performance and SKU movement
- Improved visibility into in-store execution and display quality
- Better identification of high-potential stores, SKUs, and regions
- Faster access to retail intelligence for sales and category teams
- Improved alignment between field execution and sales strategy
- More structured monitoring of retail presence and branding effectiveness
The project established a scalable framework for continuous market monitoring and competitive benchmarking.
Impact
Multiplier’s retail intelligence solution enabled the brand to build a more agile and insight-driven retail ecosystem. By combining sales management, workforce automation, and competitive intelligence, the brand gained the ability to respond proactively to market shifts and optimize retail execution at scale.
Key long-term impact included:
- Stronger display share and improved shelf visibility
- Smarter allocation of manpower and merchandising resources
- Increased responsiveness to competitor activity and market trends
- Better retail planning through data-driven decision-making
- A scalable model for sustained retail growth and operational efficiency
This transformation strengthened the brand’s ability to compete more effectively across modern trade and retail environments while improving overall execution excellence.
Application Interface
Display Share
Counter Share
