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Driving Retail Excellence Through Workforce Innovation and Partner Management
Workforce Management
Challenge
A global premium consumer electronics brand, known for its high-performance products across home and personal care categories, was accelerating its expansion across India. While rapid scale was essential, the challenge extended far beyond hiring.
The brand needed a partner who could not only deploy high-quality frontline sales advisors at speed, but also bring structure, transparency, and control to a complex retail ecosystem involving multiple partners, channels, and touchpoints.
Solution
Multiplier delivered a holistic retail enablement ecosystem, integrating workforce scalability with proprietary technology and centralized partner management.
1. Scalable Workforce Deployment
- Centralized, zone-wise hiring strategy with city-level target mapping
- Multi-channel sourcing via recruiters, referrals, local partners, and digital platforms
- Structured screening for brand fit, product expertise, and retail readiness
- Compliance-led onboarding with documentation, background checks, and medical adherence
- Batch-based product and selling-skills training with live store immersion
2. STORM – Unified Retail Operations Platform
To support scale and complexity, Multiplier deployed STORM, a custom-built application that became the backbone of retail execution.
STORM enabled:
STORM enabled:
- Consolidation of multiple partners into a single digital platform
- Mapping of partners to frontline sales advisors for end-to-end visibility
- Integrated dealer incentive management with accurate tracking and payouts
- Built-in training modules to ensure consistent manpower quality
- Omnichannel integration, routing online consumer enquiries directly to on-ground sales advisors—closing the loop from digital discovery to in-store conversion
3. Multiple Partner Management – Single Window Control
With over 12 partner entities operating simultaneously, Multiplier introduced a single-window partner management framework, dramatically reducing operational complexity.
This included:
This included:
- Centralized management of partner agreements and commercials
- Streamlined billing, invoicing, and reconciliations
- Compliance tracking across regions and partners
- Clear, real-time visibility into partner-wise performance and execution
What was once fragmented became structured, transparent, and actionable.
Results
The program delivered measurable outcomes within aggressive timelines:
- 600–800 frontline sales advisors deployed across key markets
- 90%+ headcount fulfilment within defined timelines
- Reduced turnaround time for store readiness and launch execution
- Strong joining ratios despite a competitive talent market
- Seamless governance of 12+ partners through a single digital view
- Successful online-to-offline lead conversion model implemented nationwide
Impact
The engagement delivered impact well beyond manpower deployment:
- Accelerated market penetration across new cities and retail formats
- Consistent premium customer experience through trained brand advisors
- Enhanced governance, compliance, and partner accountability
- A scalable, tech-enabled retail operating model ready for future expansion
- One unified view of workforce, partners, incentives, and performance
By combining intelligent workforce strategy, proprietary technology, and centralized partner management, Multiplier helped the brand build a retail ecosystem that is scalable, transparent, and future-ready.