Highest Market Share, Brand Equity, Distribution Reach and CSAT Score

Workforce Management

Project Brief

Our client is a multinational electronics company that manufactures home appliances and specializes in air conditioning and cooling technology. 

The goal was to manage pay rolling and sales hygiene for Temporary & Permanent staff at pan India level to increase market share & brand visibility.  

Brief of the Project- Multiplier
Solutions of the Project- Multiplier

Our Solutions

  • Temporary & Permanent skilled In-store promoters placed in outlets across pan India.
  • Managed Statutory Compliance.
  • Developed customized IT Tool to Capture real-time Sales Invoices, Attendance & Other Analysis Information.
  • Managed Claims for RSO & TL.
  • Regular Reviews for project effectiveness.

Results

  • Started the project with 250 Promoters, now at an average team count of 800 Promotors pan India
  • We managed to increase sales productivity from 26 units to 40 units
  • The Highest market share, brand equity, distribution reach, and CSAT Score
  • The highest registered market share of 26.9% in Jun 2020
Result of the Project- Multiplier