Retail Execution at Speed: Delivering 50+ Store POSM Changeovers in 2 Days
Workforce Management
Challenge
Executing a high-volume POSM changeover across 50+ stores in just two days required speed, precision, and strong field coordination. The activity coincided with senior management visits and had to be executed while navigating:
- Heavy rainfall and unpredictable weather
- Weekend traffic and high store footfall
- Multi-location POSM movement and handling
- Strict brand SOPs and quality standards
The challenge was to deliver speed-to-market without compromising execution quality.
Solution
As a retail execution specialist, Multiplier deployed a flexible, multi-team execution model to maximise coverage within the compressed timeline.
- 4 dedicated teams deployed simultaneously across key markets
- Dynamic scheduling based on weather and market conditions
- Late-evening execution to navigate peak weekend traffic
- Centralised POSM movement and supervisor-led coordination
- Continuous monitoring of coverage, material availability and execution quality
- Strict adherence to defined brand SOPs throughout the activity
Results
- 50+ stores covered in 2 days
- POSM changeover completed as per defined SOPs
- Execution maintained despite weather, traffic and logistical challenges
- Senior management visits supported seamlessly
- Positive client feedback on quality, speed, team deployment and coverage
Impact
The project demonstrated Multiplier’s ability to deliver high-volume retail execution at speed, while maintaining quality and control across multiple locations.
The scalable deployment model strengthened our capability to support time-sensitive brand activation and visual merchandising requirements across India, with centralised supervision ensuring consistent execution and accountability.
Visuals:
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