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Driving Retail Growth for a Telecom Brand through Workforce Automation and Promoter Excellence
Retail Visibility
Challenge
An international telecom brand, globally recognized as one of the largest feature phone players, sought to establish its presence in the Indian market and strengthen brand visibility across retail channels. To support this ambitious expansion, the brand partnered with Multiplier to manage pan-India onboarding, and payroll for its in-store promoters. The objective was to create a strong, tech-enabled retail workforce capable of driving sales and brand awareness across the country.
Solution
Multiplier implemented a robust, tech-enabled workforce automation framework to support the brand’s rapid retail expansion in India.
- Seamless Digital Onboarding: Introduced the MRF (Manpower Requisition Form) tool for smooth documentation, verification, and quality control during new hire onboarding.
- Customized Workforce Platform: Deployed a dedicated tool to manage attendance, sales tracking, and retail visibility, successfully utilized by the brand for over two years.
- Payroll & Compliance Excellence: Ensured 100% error-free payroll processing and compliance management across all regions.
- Partner Relationship Module (PRM): Developed a proprietary platform to manage freelancer onboarding and partner engagement efficiently.
- Nationwide Promoter Audit: Conducted comprehensive on-ground audits across 3,000+ outlets to evaluate promoter performance and compliance.
- Dedicated Project Management Office: Formed a specialized team to oversee operations, performance tracking, and service delivery, ensuring speed and consistency at scale.
Results
- Nationwide Team Expansion: Built and deployed a strong network of 3,000+ skilled in-store promoters, creating a reliable salesforce to drive growth and visibility for G Mobile.
- Operational Efficiency: Established transparent backend systems to streamline workflows, ensuring faster reporting, higher accountability, and greater productivity.
- Technology Innovation: Rolled out the MRF automation tool, transforming bulk hiring and onboarding into a smooth, error-free digital process.
- Workforce Optimization: Introduced a seasonal hiring model to balance productivity with cost efficiency, enabling agile workforce deployment during high-demand periods.
Impact
- Robust Retail Network: Established a pan-India offline salesforce that continues to strengthen brand presence and reach.
- Smarter Workforce Automation: Enhanced discipline, transparency, and operational agility through automated systems and real-time tracking.
- Sustainable Growth Enablement: Delivered a workforce management framework that supports ongoing expansion, adaptability, and consistent retail excellence across key markets.