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FAQs Multiplier

What is Multiplier Brand Solutions?

Multiplier is India's leading field marketing services and retail execution company, founded in 2005. We provide you with end-to-end solutions in Workforce Management, Retail Visibility, and Technology & Data Solutions across visual merchandising, retail visibility tools/software, workforce automation, and sales management, all focused on last-mile efficiency.. With our presence in 600+ cities and a team of 25,000+ frontline associates, we help you optimize your brand's retail performance and last-mile execution.

What industries does Multiplier serve?

We serve across multiple industries including FMCG, Electronics, Consumer Durables, Lifestyle & Fashion, Pharmaceuticals, Telecom, and Retail chains. Our solutions are designed to adapt to your sector's unique requirements.

Who can benefit from Multiplier’s services?

Brands, retailers, and businesses across sectors like FMCG, consumer electronics, durables, lifestyle, telecom, and more can benefit from our solutions to improve in-store performance and field operations.

Where are you located?

Our corporate/Head office is in New Delhi, with regional offices in Ahmedabad, Bangalore, Kolkata, and Mumbai. Satellite Offices at Lucknow, Chandigarh, Jaipur, Pune, Indore, BBSR, Patna, Guwahati, Hyderabad, Chennai and Kerala. However, we have operations across 600+ cities in India, ensuring we can serve your brand nationwide.

What is your company's core philosophy?

Our philosophy—**Find Me, Know Me, Love Me**—guides every shopper interaction, campaign, and last-mile execution we deliver for you. We focus on making your brand visible, educable, and loveable at every touchpoint.

What does Workforce Management mean?

Workforce Management at Multiplier refers to scaling, managing, and optimising your retail workforce in India using HR software, human resource management systems, and structured field execution, ensuring the right people are deployed, engaged and productive in retail environments.

What workforce management services do you offer?

We offer you three main workforce solutions:
**Managed Services**: End-to-end workforce deployment for your sales, merchandising, promotions, and demos.
● Sales Channel Management
● Asset Management
● Loyalty Programs
● Training & Development
● Travel & Expense Management
● Reward & Recognition
● Contractual Staffing
**Multiplier Express**: Quick deployment solutions for your short-term campaigns and events. ● Visual Merchandising
● POSM Deployment
● Field Audits
● Gig Workforce Management
● Delivery & Logistics
● Merchant Acquisition
● Experiential Marketing
● Retail Activation
**Pratham Human Solutions**: Specialized staffing for your skilled and semi-skilled roles.
● Temporary Staffing
● Permanent Hiring
● Essential HR Services
● Basic Compliance Management
● Employee Self Service Module

What is your geographical coverage for workforce deployment?

We have workforce deployment capabilities across 600+ cities in India for you, covering metros, tier-1, tier-2, and tier-3 cities. Our extensive network ensures consistent execution for you even in remote locations.

How do you ensure quality and compliance of field staff?

We use our proprietary **People Connect** platform to give you real-time attendance tracking, performance monitoring, and compliance management. Regular audits, mystery shopping, and supervisor visits ensure we maintain quality standards for you.

What types of roles can you fill?

We can deploy for you:
- Sales Promoters & Brand Ambassadors
- Product Demonstrators
- Merchandisers
- In-store Executives
- Event Staff
- Warehouse Personnel
- Retail Store Managers
- Skilled and semi-skilled workers

What is Retail Visibility and why is it important?

Retail Visibility ensures your brand is prominently positioned and consistently presented at the point-of-purchase to influence buying decisions and enhance shopper engagement.

What retail visibility services do you provide?

Our Retail Visibility Solutions for you include: - Retail Branding & Signage - POP & POS Displays - Retail Store Layout Design - In-Shop Branding & Fixtures - Retail Maintenance Services - Shop-in-Shop (SIS) Setup - Exclusive Brand Outlet (EBO) Execution - Experience Zones & Demo Areas

Can you design and execute EBO (Exclusive Brand Outlets)?

Yes, we provide you with complete EBO execution services—from store design and layout planning to fixture installation, branding, and staff training. We ensure your brand's retail presence is optimized for maximum customer engagement and sales.

What is your approach to retail store design?

We follow a customer-centric design approach for you, focused on: - Optimizing your customer flow and journey - Creating immersive brand experiences for you - Maximizing your space utilization - Incorporating digital touchpoints for your customers - Ensuring compliance with your retail guidelines

How do you ensure quality in retail execution?

We use our **RetailTrack** platform to give you real-time monitoring of all your retail installations. Photo documentation, geo-tagging, and supervisor audits ensure we maintain quality compliance at every one of your stores.

Can you handle pan-India retail rollouts?

Yes, our nationwide network and project management capabilities enable us to deliver seamless pan-India retail rollouts for you with standardized execution quality across all your locations.

What Technology & Data Solutions do you provide?

We offer sales software, retail visibility tools/software, and merchandising and audit software that help you track execution, compliance, and performance in real time. Our tech suite includes tools like Field Insight, People Connect, and RetailTrack that offer real-time visibility, traceability, analytics and optimisation for field and retail operations.

What is Field Insight?

Field Insight is our comprehensive field force management solution that provides you with: - Real-time GPS tracking and geo-fencing for your team - Task management and route optimization - Attendance and performance tracking - Automated reporting and analytics - Beat planning and territory management

How does People Connect work?

People Connect is our workforce management platform that handles for you: - Digital onboarding and documentation - Attendance management with geo-tagging - Leave and shift management - Payroll integration - Performance tracking and appraisals - Compliance monitoring

What is RetailTrack used for?

RetailTrack is our retail audit and visibility monitoring platform featuring: - Store visit tracking and photo verification for you - Planogram compliance checks - Shelf share analysis for your brand - Competitor monitoring - Stock availability tracking - Promotional compliance verification

Which are Multiplier’s Key Clients?

Panasonic Castrol BlueDart Blackberrys Crompton Dyson Philips Techno Voltas Polycab Kurlon Whirlpool

Can these platforms integrate with our existing systems?

Yes, our platforms are built with API integrations allowing seamless connectivity with your existing ERP, CRM, or HRMS systems. We work with your IT team to ensure smooth integration.

How can I apply for a job at Multiplier?

You can visit our [Careers](https://multiplier.co.in/careers/) page to view current openings and apply online. You can also email your resume to our HR team with your area of interest at recruiter.hr@multiplier.co.in

What is the company culture like?

Our culture is built on six core values: Integrity, Trust, Transparency, Respect, Excellence, and Entrepreneurship. We foster a collaborative, growth-oriented environment where you are empowered to succeed.

How do you drive Multiplier’s culture at the last mile?

You experience Multiplier’s culture not just at the corporate level, but at every touchpoint on the ground. From hiring and onboarding to training, engagement, and performance management, culture is embedded into how your field teams operate every day. You get field associates who are aligned with your brand values, customer-first mindset, and execution standards. Through structured communication, continuous training, recognition programs, and on-ground leadership support, you ensure that your culture flows seamlessly to the last mile—where it matters most.

What are the latest awards won by Multiplier?

Great Place to Work® Certified (January 2025): We earned this certification on our very first attempt, showing that Multiplier is a company built on trust, teamwork, and high performance. Silver Award at e4m Maverick Awards 2025: We won a Silver medal for the Best Marketing Campaign for a Consumer Durable Brand, held on October 15, 2025. ET Now Progressive Place to Work 2024 We’re proud to be recognized as an ET Now Progressive Place to Work 2024. This award highlights our commitment to building a workplace rooted in trust, innovation, and strong values, where employees feel empowered, valued, and inspired to achieve excellence.

What certifications does Multiplier hold?

ISO 9001:2015 – Quality Management System ISO/IEC 27001:2022 – Information Security Management Systems Great Place to Work certification – Jan 2025 to Jan 2026

If you didn't find the answer you were looking for, please don't hesitate to contact us:

- Fill out our [Contact Form] (https://multiplier.co.in/contact-us/) - Call our corporate office: +91 11 61425555 Our team is ready to assist you with any queries about our services, technology, partnerships, or career opportunities tailored to your needs.

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