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Breaking Through the Clutter with Innovative Retail Transformation

Retail Visibility

Client Need

Castrol aims for a comprehensive pan India retail visibility transformation and sought trusted partners to bring it to life. Multiplier is one of their selected partners for retail transformation of their outlets across multiple formats for both passenger car & two wheeler markets. Since more than a decade, we’ve expanded our role, delivering holistic solutions that elevate Castrol’s brand presence across India.

Custom Solution

  •  Multiplier ensures Castrol’s branding requirements are met on time by seamlessly coordinating with all stakeholders across India.
  • We provide robust operational support, executing projects concurrently in multiple geographies having rural penetration while maintaining strict quality checks to meet Castrol’s safety standards.
  •  Key steps: Pan India outlet recce, design adaptations, quality production and flawless store execution.

The result? A streamlined, impactful retail visibility transformation that not only elevated Castrol’s visibility but also strengthened dealer relationships and fostered brand advocacy across the nation.

Milestones and Achievements

  • Multiplier successfully executed over 2,500 outlets in just 3 months—a project that usually takes 9-10 months—earning high praise from Castrol.
  •  Additionally, in 2021-22, we managed the end-to-end supply of industrial equipment for Castrol’s Pan India labs, a first-of-its-kind service.
  •  In 2023, we further elevated our collaboration by developing a signage guideline docket aligned with BP’s brand standards.
  •  We also worked closely to initiate an alternative sales channel from Metro Cash & Carry, thereby creating awareness of engine oils for passenger vehicle owners.

Visual Story Telling

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Client Testimonial

“Great job done by your team, conveying my thanks to all those involved”- Vaishali 

“We really appreciate the effort and quick turnaround time in this. Thank you.
Would specially like to thank your designer JP. Nishit/Murali & I were particularly impressed with his energy and efficiency .”- Shrabanti – Castrol