Seamless Nationwide Store Rollout: Boosting Retail Visibility and Impact
Retail Visibility
Client's Objective
Whirlpool embarked on an ambitious Pan-India expansion of their Exclusive Brand Outlets (EBOs), with the vision of creating dedicated spaces to showcase their complete product range under one roof. To realize this vision, Whirlpool sought a trusted and reliable partner to manage the project execution. Multiplier, having been a key collaborator with Whirlpool for over five years, was selected to provide comprehensive solutions aimed at enhancing the brand’s presence and visibility nationwide.Â
Custom Solution
Multiplier meticulously designed the concept for Whirlpool’s EBOs, which we branded as Whirlpool Home. Our role extended beyond design, as we also advised on the selection of high-quality materials and substrates for civil and furniture work. Operational efficiency was paramount; Multiplier ensured a seamless execution by adhering to strict quality control measures across all regions, delivering timely results without compromising standards.Â
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Key actions included:Â
- Nationwide site exploration, layout creation, and detailed drawings
- Design adaptations, production management, and rigorous quality assurance
- Flawless execution of stores across multiple locations simultaneously
Milestones and Achievements
- Successfully completed 20 flagship stores adhering to agreed material specifications, timelines, and stringent quality standards.
- Delivered three EBOs within a challenging 15-day timeline through parallel project execution.
- Spearheaded brand-building campaigns across the West, East, and South regions, further solidifying our contribution to Whirlpool’s nationwide brand strategy.