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Speed to Market Redefined with POSM Execution for a Media Dark Category
Workforce Management
Client Need
Our Client sought a comprehensive Point of Sale Material (POSM) deployment strategy across both the South and North regions of India, encompassing over 35 cities. They required a solution that provided real-time visibility into the execution process, ensuring that marketing materials were effectively placed and monitored.
Custom Solution
Our tailored approach involved the seamless on-ground implementation of both Soft and Hard POSM, complemented by advanced visibility technology tools.
This innovative combination facilitated meticulous tracking of the overall execution, enabling the client to assess performance and optimize their marketing efforts dynamically.
Milestones and Achievements
We successfully completed the deployment of POSM in approximately 20,000 stores, with over 44,000 individual elements strategically positioned across all locations.
Our robust logistical support ensured the timely execution of this extensive project.
Remarkably, we initiated operations just one week after the signup, mobilizing more than 50 dedicated teams—each consisting of two members—simultaneously across 25+ cities.
Visual Story Telling
