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Introducing Gulf Syntrac at India’s Premier Biking Festival
Retail Visibility
India Bike Week, Asia’s largest biking festival, served as a powerful platform for the launch of a new fully synthetic engine oil range designed specifically for 150cc+ bikes. For a brand deeply connected to motorsports and performance, the event provided the ideal environment to engage directly with the biking community and reinforce its positioning in the premium lubricant category.
Multiplier supported the brand by conceptualizing and fabricating custom Floor Standing Units (FSUs) that showcased the newly launched Gulf Syntrac Engine Oil at the event. These retail-ready display units were designed to ensure strong product visibility, organized presentation, and seamless interaction in a high-footfall experiential environment. The FSUs played a crucial role in driving awareness, educating bikers, and facilitating meaningful conversations around product performance and application.
By leveraging a high-energy motorsport platform and strategic retail activation, the launch of Gulf Syntrac Engine Oil was positioned effectively among its core audience, reinforcing brand recall and product credibility within the biking ecosystem.
Visual Story Telling
