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Omnichannel Lead Management Solution – Revolutionizing the Lead-to-Sales Journey
Client Need
A leading consumer electronics brand faced a critical gap between digital lead generation and offline retail sales. Customer journeys were fragmented, leads were leaking before conversion, and visibility into sales progress was limited. To scale effectively, the brand required a unified solution that could streamline processes, enable workforce automation, and strengthen sales management across India.
Custom Solution
In partnership with Multiplier, Panasonic launched a tech-enabled omnichannel lead management platform powered by the PrismPlus App.
Key features included:
- Unified Lead Funnel: Consolidation of digital leads (Facebook, Instagram, WhatsApp, Google My Business) and offline walk-ins into a single CRM.
- Smart Lead Routing: Pin-code mapping for hyperlocal allocation to the nearest consultant.
- Consultant Empowerment: Personalized demos, vernacular communication, and doorstep engagement.
- Transparency & Control: Supervisor dashboards with live funnel health, performance, and conversion metrics.
- Automation: Dynamic reallocation of unattended leads to ensure zero leakages.
This tech-enabled framework ensured accountability, efficiency, and measurable growth.
Milestones and Achievements
- 211,000+ leads captured across digital and offline touchpoints.
- 7,300+ conversions achieved with faster lead-to-sale closure.
- ₹12.49 crore in sales generated within 12 months.
- 100% team adoption across the nationwide consultant network.
- Zero lead leakage through automation and reallocation systems.
Long-Term Impact
The solution set a new industry benchmark for omnichannel excellence:
- Established a scalable, tech-agnostic framework adaptable across categories.
- Enhanced customer experience by integrating digital discovery with personalized offline consultations.
- Empowered consultants to become trusted advisors, elevating Panasonic’s brand equity.
- Created a future-ready ecosystem with potential for AI, chat, voice, and IoT integration.
Result: A measurable ROI-driven campaign that redefined omnichannel engagement in consumer electronics and showcased how technology + human expertise can drive sustainable growth.
App Visuals