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Reimagining Retail: Crompton’s Nationwide Store Revamp
Retail Visibility
Client Need
In September 2022, Crompton launched a nationwide retail transformation to modernize MBOs, enhance shopper experiences, and boost brand engagement, creating a more inviting and impactful retail presence across India.
Custom Solution
Multiplier executed a comprehensive retail transformation strategy to reimagine Crompton’s stores and product displays. The initiative began with two pilot regions, Andhra Pradesh and Telangana, where 250 outlets underwent brand enhancement.
Retail transformation involved modernizing store designs and optimizing layouts to highlight Crompton’s products and increase shopper engagement. Multiplier’s approach included:
- Full Retail Transformation and Fixture Upgrade
- Innovative Fan Display Design
- Consistent Quality and Material Selection
Milestones and Achievements
Through strategic planning and phased execution, Multiplier delivered an impressive transformation for Crompton’s retail spaces, achieving several milestones:
- Rapid Execution for Maximum Impact: Completed the fastest transformation of 100 stores in the Hyderabad region within an impressive 30 days.
- 500+ Stores Transformed Nationwide: Adhered to material specifications, met ambitious timelines, and maintained consistent quality across all stores.
- Expanded Reach and Budget Maximization: With budget adjustments, we expanded retail branding to over 700 outlets across major cities.
Visual Story Telling
