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RetailTrack – Transforming Retail Execution for a Leading Consumer Durable Brand
Tech and Data Solutions
Challenge
The client, a leading consumer durable brand, faced fragmented retail operations across a vast multi-market network. Manual reporting, lack of real-time visibility, and inconsistent in-store execution resulted in inefficiencies and lost ROI. They needed a unified, data-driven solution that could automate workflows, ensure compliance, and empower better sales management decisions across hundreds of retail outlets.
Solution
Multiplier introduced RetailTrack, a central command platform designed to integrate and automate every stage of retail execution.
Key innovations included:
- Unified Data Ecosystem: Combined campaign tracking, asset management, and store audits into one real-time dashboard.
- Workforce Automation: Enabled GPS/photo validation, automated task allocation, and compliance tracking across regions.
- Sales Intelligence: Delivered share-of-shelf analytics and predictive insights for proactive decision-making.
- Scalable Infrastructure: Supported regional activations and nationwide rollouts while maintaining brand consistency and operational agility.
RetailTrack transformed complex, fragmented execution into a seamless, measurable process with accountability at every level—from field promoters to C-suite leaders.
Results
- 75% consistent brand visibility across all touchpoints.
- 35% efficiency gains through automation and workflow optimization.
- 25% improvement in ROI from optimized marketing spends.
- 97% compliance verification with geo-tagged execution proof.
- 87% actionable competitive insights via real-time dashboards.
Impact
RetailTrack redefined how the brand approached retail execution—moving from reactive management to proactive, insight-led performance. The platform delivered measurable growth by aligning workforce automation with intelligent sales management, improving productivity, visibility, and profitability at scale.
Today, RetailTrack stands as a benchmark for how technology-driven retail solutions can enhance efficiency, ensure compliance, and drive business impact across India’s evolving consumer durable landscape.
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