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RetailTrack

Branding That Converts.
Design That Sells.

Unified Retail Visibility Platform to track end-to-end retail branding activity, from Planning to proof of Execution. Optimize your retail presence and elevate customer satisfaction with real-time insights. 

Beyond Branding – A 360° Solution for Retail Excellence

While RT was originally designed to bring retail branding online, its capabilities extend far beyond just tracking POSM and fixtures. With RT, brands can:

Our offerings include:

Execute flawless retail branding campaigns

Ensure timely deployment of marketing materials and fixtures across stores.

Execute flawless retail branding campaigns

Ensure timely deployment of marketing materials and fixtures across stores.

Conduct in-depth
retail audits

Monitor store compliance, planogram execution, and brand visibility with real-time tracking.

Conduct in-depth
retail audits

Monitor store compliance, planogram execution, and brand visibility with real-time tracking.

Optimize visual merchandising

Track and analyse in-store displays, shelf positioning, and customer engagement levels. 

Optimize visual merchandising

Track and analyse in-store displays, shelf positioning, and customer engagement levels. 

Compare competitor pricing

Gather insights on price fluctuations and promotional strategies of competing brands. 

Compare competitor pricing

Gather insights on price fluctuations and promotional strategies of competing brands. 

Leverage predictive analytics

Use AI-powered insights to anticipate demand, optimize stock levels, and enhance marketing strategies.

Leverage predictive analytics

Use AI-powered insights to anticipate demand, optimize stock levels, and enhance marketing strategies.

Assess

how much space a brand’s products occupy on shelves relative to competitors. ( Share of space/shelf )

Assess

how much space a brand’s products occupy on shelves relative to competitors. ( Share of space/shelf )

By integrating retail branding, compliance monitoring, competitive intelligence, and data analytics,
RT empowers brands to make strategic, data-driven decisions.

Key Features & Capabilities

Retail Asset Management & Tracking
Centralized POSM Tracking – Monitor in-store assets like fixtures, signages, and branding materials.
 
Real-Time Location Visibility – Ensure accurate stock allocation and deployment.
 
Proof of Execution with Images & GPS – Validate installations and branding efforts instantly. 
Retail Asset Management & Tracking
Centralized POSM Tracking – Monitor in-store assets like fixtures, signages, and branding materials.
 
Real-Time Location Visibility – Ensure accurate stock allocation and deployment.
 
Proof of Execution with Images & GPS – Validate installations and branding efforts instantly. 
Retail Audits & Compliance Monitoring
Store-Level Audits – Evaluate planogram adherence, product placement, and branding consistency.
 
Digital Checklists & Reports – Automate audit processes with predefined criteria and instant reporting.
 
Live Monitoring – Detect store-level discrepancies and take corrective actions in real time. 
Retail Audits & Compliance Monitoring
Store-Level Audits – Evaluate planogram adherence, product placement, and branding consistency.
 
Digital Checklists & Reports – Automate audit processes with predefined criteria and instant reporting.
 
Live Monitoring – Detect store-level discrepancies and take corrective actions in real time. 
Visual Merchandising Optimization
Store Display Effectiveness – Track how well in-store displays attract and engage customers.
 
Data-Driven Adjustments – Use insights to improve shelf positioning and product visibility.
 
Multi-Store Comparisons – Compare merchandising effectiveness across different outlets. 
Visual Merchandising Optimization
Store Display Effectiveness – Track how well in-store displays attract and engage customers.
 
Data-Driven Adjustments – Use insights to improve shelf positioning and product visibility.
 
Multi-Store Comparisons – Compare merchandising effectiveness across different outlets. 
Competitor Price Tracking & Market Intelligence
Automated Price Comparisons – Keep an eye on competitor pricing trends and discount strategies.
 
Historical Data & Trends – Analyze past pricing patterns to predict future shifts.
 
Benchmarking & Strategy Optimization – Align pricing and promotions with market trends for competitive advantage. 
Competitor Price Tracking & Market Intelligence
Automated Price Comparisons – Keep an eye on competitor pricing trends and discount strategies.
 
Historical Data & Trends – Analyze past pricing patterns to predict future shifts.
 
Benchmarking & Strategy Optimization – Align pricing and promotions with market trends for competitive advantage. 
Predictive Analytics & AI-Powered Insights
Sales Forecasting – Predict demand based on past trends and market behavior.

Retail Performance Analysis – Identify high-performing stores and optimize underperforming locations.

Inventory Optimization – Prevent stockouts or overstocking with AI-driven recommendations.

✔ Tracking Share of Shelf (SoS) for Retail Success
Predictive Analytics & AI-Powered Insights
Sales Forecasting – Predict demand based on past trends and market behavior.

Retail Performance Analysis – Identify high-performing stores and optimize underperforming locations.

Inventory Optimization – Prevent stockouts or overstocking with AI-driven recommendations.

✔ Tracking Share of Shelf (SoS) for Retail Success

How RT Works

A Step-by-Step Workflow

Campaign Planning & Asset Allocation

✔Create branding and visual

✔ Assign POSM and marketing assets to relevant stores. 

Requisition & Dispatch

✔Sales and regional teams raise requests for branding materials. 

✔ The central team approves and dispatches assets to retail locations. 

Requisition & Dispatch

✔Sales and regional teams raise requests for branding materials. 

✔ The central team approves and dispatches assets to retail locations. 

Last-Mile Deployment & Real-Time Tracking

✔Store teams receive materials and execute branding installations. 
 
✔Field teams capture photographic proof of execution with GPS tracking. 
 
✔Visual merchandising displays are assessed for compliance. 

Retail Audits & Market Intelligence Gathering

✔Conduct in-store audits to ensure brand consistency and compliance. 

✔Capture competitor pricing data to analyze market trends. 

Retail Audits & Market Intelligence Gathering

✔Conduct in-store audits to ensure brand consistency and compliance. 

✔Capture competitor pricing data to analyze market trends. 

Data Analytics & Performance Optimization

✔Generate custom reports and dashboards for decision-making. 

✔Use predictive analytics to refine branding strategies and optimize inventory. 

Who Benefits from RT?

Retail Brands & Enterprises

Gain control and visibility over branding, merchandising, and audits.

Marketing & Sales Teams

Execute branding campaigns with precision and track performance.

Field & Visual Merchandising Teams

Streamline execution, audits, and competitor benchmarking.

Regional & Store Managers

Manage asset allocation, compliance, and in-store branding.

Why RT?

The Game-Changer for Retail Execution

  1. One Unified Platform – Manage branding, merchandising, audits, and competitive tracking all in one place.

  2. Enhanced Visibility & Control – Get real-time insights into retail operations.

  3. Seamless Automation – Minimize manual errors and increase operational efficiency.

  4. Faster Execution & Smart Decisions – Predict, plan, and execute with data-driven precision.

  5. Competitive Edge – Stay ahead with price intelligence and market trend analysis.
With RT, retail execution is no longer reactive—it’s strategic, automated, and insight-driven. 

Take your retail branding, audits, and market intelligence to the next level with RT. Whether you need better asset management, smarter pricing insights, or predictive analytics, RT is the all-in-one solution that ensures your brand stays ahead.

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