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October 2024

Role of Technology in Visual Merchandising & Auditing at Last Mile Retail: Trends and Innovation

Role of Technology in Visual Merchandising & Auditing at Last Mile Retail: Trends and Innovation By Saranga Baruah As someone deeply involved in the tech and data space, I’ve seen firsthand how technology is reshaping retail, particularly in retail merchandising and audit at the last mile. It’s fascinating to witness how these processes, once entirely […]

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Unlocking the Power of Field Marketing in Driving Sales in a Competitive Market

Unlocking the Power of Field Marketing in Driving Sales in a Competitive Market By Rupinder Singh Design: Creating a Visual Identity In today’s fast-paced marketplace, online sales are often seen as the dominant force, but for many brands in India, offline sales continue to hold a significant share. This is especially true for high-involvement products

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