Author name: Multiplier

Unlocking the Power of Field Marketing in Driving Sales in a Competitive Market By Rupinder Singh Design: Creating a Visual Identity In today’s fast-paced marketplace, online sales are often seen as the dominant force, but for many brands in India, offline sales continue to hold a significant share. This is especially true for high-involvement products […]

The Importance of Consistency in Offline Retail Branding: How to Build a Strong Retail Identity By Abhijit Das Step into a store that feels like a warm hug, where every detail whispers ‘we’ve got this.’ Consistency is the unsung hero of offline retail branding, crafting an immersive experience that beckons customers to return. It’s the