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Author name: Multiplier

Change vs Transformation: Choosing the Path to True Evolution

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Change vs Transformation: Choosing the Path to True Evolution By Aseem Nath Tripathi Change and transformation are often used interchangeably, but they represent different processes with distinct implications for growth, success, and fulfilment. Understanding these differences can help individuals thrive rather than just survive in the face of shifting circumstances. Below is a comparison between […]

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Turning Vision into Action: The Power of Strategic Planning for Tomorrow’s Success

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Turning Vision into Action: The Power of Strategic Planning for Tomorrow’s Success By Aseem Nath Tripathi You’ve got a big presentation tomorrow, a crucial project in line, or maybe you’re leading an event that’s vital to your company’s success. As the person in charge, the path ahead might seem uncertain. The real question is: do

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Role of Technology in Visual Merchandising & Auditing at Last Mile Retail: Trends and Innovation

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Role of Technology in Visual Merchandising & Auditing at Last Mile Retail: Trends and Innovation By Saranga Baruah As someone deeply involved in the tech and data space, I’ve seen firsthand how technology is reshaping retail, particularly in retail merchandising and audit at the last mile. It’s fascinating to witness how these processes, once entirely

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Unlocking the Power of Field Marketing in Driving Sales in a Competitive Market

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Unlocking the Power of Field Marketing in Driving Sales in a Competitive Market By Rupinder Singh Design: Creating a Visual Identity In today’s fast-paced marketplace, online sales are often seen as the dominant force, but for many brands in India, offline sales continue to hold a significant share. This is especially true for high-involvement products

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The Importance of Consistency in Offline Retail Branding: How to Build a Strong Retail Identity

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The Importance of Consistency in Offline Retail Branding: How to Build a Strong Retail Identity By Abhijit Das Step into a store that feels like a warm hug, where every detail whispers ‘we’ve got this.’ Consistency is the unsung hero of offline retail branding, crafting an immersive experience that beckons customers to return. It’s the

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