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Designing an Immersive Retail Experience for Polycab HOHM Store
Retail Visibility
Client Need
Polycab, one of India’s leading electrical solutions brands, aimed to create a premium experience centre in Nashik to showcase its entire range of products. The vision was to build an immersive retail space that not only reflected technological sophistication but also elevated the in-store customer experience. The client needed expertise in retail store layout design, compelling retail display solutions, and a strategic approach to designing a retail store that blended aesthetics with functionality.
Custom Solution
Product-Centric Store Layout Design:
Every product was positioned as a hero element with its own dedicated, interactive space, enhancing discoverability and shopper engagement.
Immersive Retail Zones:
- Living & Dining Areas: Fully functional demo zones to simulate real-life applications of smart home technology.
- Office/Conference Setup: Integrated with motorized projector screens, curtains, and HOHM door security to showcase automation in a business setting.
Interactive Display Solutions:
- Rotating switch displays, motorized blinds, and ceiling-mounted projectors demonstrated real-time automation.
- Tab stands and touchscreen kiosks offered deeper product exploration.
Social-Media Ready Touchpoints:
Strategically created “Instagramable zones” to encourage content sharing, boosting brand visibility via the #PolycabHomes campaign.
Milestones and Achievements
- Successfully delivered a visually striking, functionally rich retail experience centre within the defined design parameters.
- Developed detailed 3D visualizations and floor layouts for both levels of the store, streamlining client approvals.
- Seamlessly integrated product categories like switches, lighting, fan fixtures, pumps, and security systems across the layout.
- Designed and implemented engaging retail display solutions that promoted intuitive customer interaction and sales support.
